So you want to be a TikTok influencer? Sounds easy, right? Well, if you have the gift of gab and happen to have a highly intuitive market sense then perhaps you’ll breeze through the process. If you have little experience as an influencer however there are a few things you got to hone in on first.
To start climbing up the TikTok ladder so-to-speak, step one is to define your demographics. The youthful millennial crowd that makes up the majority of the Tik Tok community is highly put off by traditional marketing techniques. Young people don’t want to feel like they are being sold something. This is the generation that grew up through the barrage of internet spam and the time before adblockers. Subtly and craftiness will be the keys to gaining the approval of this skeptical consumer group.
41% of TikTok users are between the ages of 16 and 24. In addition to that tidbit of intel is the additional truth that 50% of total users are under the age of 34. Knowing these demographics likes and dislikes, affinities, culture, and taste in media is essential to being a successful influencer. Doing so while coming off as genuine, relatable and approachable will be your key to finding influencer fame.
Next up is content! What, you thought you just had to be relatable and suddenly you were a TikTok star? Wrong! You’re going to need to pump our quality, entertaining, and relevant content if you’re going to win over followers. Pick your niche and start filling it. It’s going to feel like a grind at first but keep shelling out the good stuff. Persistence and patience pay.
How are your people skills? You still got that gift of gab? Then start gabbing up some brands. Approach companies that cater to your defined niche. Seek out those promotional affiliations. You’re going to have to convince these folks that you are both worth their time and consideration as well that you’ll be capable of sending sails their way through your follower base. If you’ve already achieved success in garnering a sizable follower list then perhaps they’ll approach you with endorsements and a promotional relationship. But chances are, you’ll have to put in a little footwork to score these connections.
Cross-platform promotion is next up on the agenda. Once you’ve scored some brand affiliations, you’re going to want to promote these to your followers on your other social media platforms. Think Twitter, Facebook, Instagram. Just because you’ve got yourself some brand though doesn’t mean you can start talking like a used car dealer. Don’t forget to be subtle. If you promote a product or service your followers are going to want to hear how their lives can be elevated, simplified, or accentuated by whatever it is your pitching and you’re going to want to convey this in a way that draws from your own subjective experience and endorsement.
You won’t find influencer fame overnight. Hard work and perseverance and a bit of luck are the ingredients to achieve your goal.